TOYOTA | TCMF Hat Party

💫 Oh What A Feeling ✨

On Saturday, for day two of Tamworth Country Music Festival, I ventured up the road to Goonoo Goonoo Station for a very special client - Toyota!

It’s always such a joy to travel for Hat Parties, but this one was special for a few reasons (not just because of the Land Cruiser Prado I drove up in 🚘).

In support of Toyota’s TCMF charity partner - Lifeline Australia, proceeds of each Toyota hat pin sold throughout the festival head directly back into the Lifeline New England centre, providing a fabulous support for individuals of our local community.

This year, as a fun way to promote just how special each of the 6 Limited Edition pins are, we threw a hat party for Toyota’s friends of the brand, allowing each participant to customise their very own PHYLLi hat.

To say i was excited to see a few familiar faces in the room would be an understatement. Joining the Toyota group were long time PHYLLi gals, Emma Hawkins and Phoebe Burgess. The girls unwavering support over the years has been invaluable, I am so grateful to have them rocking their PHYLLi’s everywhere they go, they are just the very best.

Whilst I have held more hat parties than I can count, I don’t think any two parties have ever been the same. To see a room full of creatives dive in and really embrace the customisation process filled my heart with so much joy.

What a way to kick start 2024!

Enjoy the images below, as you’ll see, it was the very best day.

Love from Laura xx