About PHYLLi
Transcending trends, PHYLLi Designs is timeless style, personified.
Founded by hatter, Laura Hall, each PHYLLi headpiece is wearable storytelling; art made accessible and luxury manifest as a practical, unsurpassed accessory.
Offering both racewear and everyday designs, the PHYLLi vision is instantly recognisable for its eye for detail and elegant, enduring design.
Handcrafted from premium European felt and lined with designer silk, Laura follows the indelible path of traditional hatters carved from centuries of dedicated craftsmanship – curating a product that is elevating Australian daily headwear.
The luxe finishing touches have been procured from around the world; from Japanese grosgrain and distressed sari silks sustainably sourced from India to native bird feathers found from across Australia.
Meanwhile, PHYLLi’s racewear headpieces are bespoke creations, drawing from Hall’s extensive knowledge of style trackside. Each piece is crafted alongside the wearer to create something compelling and truly unique.
Pushing back against the consumptive landfill of fast fashion, PHYLLi Designs offer bespoke accessories to last a lifetime, gathering stories and adventures alongside the wearer. Imbued with inspiration from the natural world, each hat is reminiscent of the Australian landscape; the flashing ruby of the rainbow lorikeet and dusty pink breast of the galah, to the shifting azure coastline and ochre soils of the desert’s heartland.
Each hat is handmade by Laura, imbued with her craftswomanship and eye for detail, with the ready to wear collection customisable with sentimental touches to tell a life’s story, creating a personal, generational heirloom.
The PHYLLi name is a nod to Laura’s roots; playing with Laura’s middle name, Phyllis and the exquisite filly foals gambolling around the leading thoroughbred studs surrounding Laura’s hometown Scone, in New South Wales’ Upper Hunter.
Taking to the global stage at the 2025 New York Fashion Week, PHYLLi’s collections aim to inspire and excite, deeply resonating with the famous heads that have worn the designs including Elsa Pataky, Delta Goodrem and Matt and Lucy Damon. Featured in publications such as the Australian Financial Review, Country Style, Oak Magazine, Graziher and Buy from the Bush, PHYLLi hats have also been sported on Better Homes and Gardens as well as walking four runways at Virgin Australia Melbourne Fashion Festival.
For a truly unique experience, PHYLLi also offer hat parties – as loved by Google HQ, BHP, Toyota and the Hemsworths – offered in person or virtually for an unforgettable creative immersion in a group setting.